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We must observe what is happening through a critical lens.
1. “Any account of celebrities must be predicated on the recognition that ‘the interests served are first of all those of capital.”
2. Media is the key instrument of the ruling class.
3. Greta Thunberg (trademark) is capital’s most powerful influencer.
The Thunberg brand is continually credited by WEF founder Klaus Schwab, with the uptake of stakeholder capitalism and carbon offsets. The Climate Group / We Mean Business (1531 corporations representing 24.8 trillion in market cap) were involved in the creation of the Thunberg campaign/brand from the onset.